McFatter Technical College
Broward County Schools



Course Description

Are you an early stage or aspiring digital merchant? Wish you had a better understanding of the eCommerce ecosystem before opening an online store? Intro to eCommerce is a high level class designed to provide early stage and aspiring digital merchants a holistic view of the eCommerce ecosystem. Additionally, the class will give students a detailed overview of the fundamental processes & considerations essential to successfully launching an online store. We will explore questions ranging from, "which eComm platform is right for my business," to "what does an eComm startup budget look like." Using real world examples & case studies, we will cover a wide range of successful eCommerce strategies to help propel ideas into action.


  • Identify emerging trends in the e-comm space
  • Produce a comprehensive proposal for development
  • Strategize your minimum viable product
  • Build your e-comm Website using industry-grade applications
  • Choose the right platform for your online store
  • Uncover the four fundamental e-comm marketing channels to attract users
  • Employ SEO
  • Create business plans
  • ...and more


6500 Nova Drive | Davie, FL 33317| 754.321.5700 |

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